what design elements do you dream of?
The Big Picture
The Big Picture
The Big Picture
1. Tell me about your business.
What do you do?
Where do you serve customers?
Who is your ideal customer?
2. What do you want people to do when they find you?
☐ Call me
☐ Visit my business
☐ Book an appointment
☐ Buy something
☐ Request a quote
☐ Join my email list
☐ Follow me on social media
☐ Learn about my services
☐ Other: __________
3. In one sentence, what do you want your website or social media to say about you?
“We want people to think of us as…”
Vibes
The Big Picture
The Big Picture
How do you want people to FEEL when they experience your brand?
Choose as many as you like:
☐ Welcome
☐ Inspired
☐ Excited
☐ Relaxed
☐ Assured
☐ Confident
☐ Curious
☐ Entertained
☐ Luxurious
☐ Understood
☐ Energized
☐ Hungry
☐ Comfortable
☐ Empowered
Choose three words that describe your dream brand:
Which direction feels most like you?
A. Clean & Minimal
B. Bold & Modern
C. Warm & Personal
D. Elegant & Luxurious
E. Fun & Playful
F. Rustic & Natural
G. Creative & Artistic
H. Professional & Traditional
I. Something completely different: __________
Inspirations
The Big Picture
You don't have to eat the broccoli.
Don’t know how to explain what you want?
That’s okay. Show me.
Please share:
- 3 websites you love
- 3 social media accounts you love
- Screenshots of anything you find inspiring
- Colors, photos, fonts, logos, or designs you love
What do you love about them?
☐ Colors
☐ Photos
☐ Layout
☐ Fonts
☐ The way it feels
☐ Easy to use
☐ The personality
☐ Everything
☐ I don’t know—I just like it!
Important: This does not mean we’ll copy another business. It simply helps us understand your design preferences.
You don't have to eat the broccoli.
You don't have to eat the broccoli.
You don't have to eat the broccoli.
Sometimes this is just as important.
What would you NEVER want your website or social media to look like?
☐ Too busy
☐ Too plain
☐ Too corporate
☐ Too colorful
☐ Too dark
☐ Too feminine
☐ Too masculine
☐ Too childish
☐ Too serious
☐ Too trendy
☐ Too much text
☐ Too many photos
Tell us about anything else you absolutely dislike:
Images & Function
You don't have to eat the broccoli.
Images & Function
What colors feel right for your business?
☐ I already have brand colors
☐ I know what colors I like
☐ I have no idea—help me choose!
Colors I like: __________
Colors I don’t like: __________
What kind of photos represent your business?
☐ Real photos of me/my business
☐ Professional photography
☐ Candid & natural
☐ Clean & polished
☐ Product photography
☐ People & personality
☐ Landscapes
☐ Abstract or artistic
☐ Illustrations or graphics
☐ Stock photography
What would you like people to be able to do?
☐ Contact me
☐ Call me
☐ Email me
☐ Book online
☐ Buy products
☐ Request a quote
☐ Fill out a form
☐ See my portfolio
☐ Read testimonials
☐ Watch videos
☐ Read a blog
☐ Sign up for emails
☐ Find me on social media
☐ Get directions
☐ Other: __________
What pages do you think you need?
☐ Home
☐ About
☐ Services
☐ Products
☐ Portfolio
☐ Gallery
☐ Testimonials
☐ Blog
☐ FAQ
☐ Contact
☐ Booking
☐ Other: __________
The Socials
You don't have to eat the broccoli.
Images & Function
Which platforms matter to you?
☐ Facebook
☐ Instagram
☐ TikTok
☐ LinkedIn
☐ YouTube
☐ Pinterest
☐ Other: __________
What kind of content sounds most exciting?
☐ Educational
☐ Funny
☐ Inspirational
☐ Behind-the-scenes
☐ Promotions
☐ Product features
☐ Tips & tricks
☐ Videos
☐ Personal stories
☐ Customer stories
☐ Before & after
☐ I have no idea—please help!
How do you want to feel online?
“When people see our social media, I want them to think…”